Oh what a funny post to be writing. Three years ago, I decided to open a little shop. In my imagination, I’d neatly roll stock away into my store cupboards and pack orders while my kids napped / were at school / otherwise busy. But, in reality, it made my tiny house smaller, as new walls erected themselves out of stock boxes, and meant I stayed up too late to catch up on daily work.
I don’t know how much to share in this post. But closing the shop with just a ‘thank you and goodbye’ doesn’t feel like a proper farewell.
Little Goldie was a really great moment in my work-life. I didn’t think I’d be brave enough to start my own business – but I was! I didn’t think I’d be able to pull off making it work – and profitable – but I did! (Just.) The fact that I dared to start it has made me feel braver, even if it is time to go now.
I have business reasons for closing: it’s an incredibly competitive sector, where new shops selling the same products open constantly. My long-term plan was to design my own toys for Little Goldie, I had ideas and found someone who could make me prototypes, but the reality of continuing to be business-minded – and ploughing yet more money into the shop – made me anxious. So for now – but maybe not for ever – I am not going to do that.
I also have personal reasons for closing: I had a tiring pregnancy with my youngest, who was a high-needs baby. I have spent a year being exhausted, not helped by the fact that, like a crazy person, I packed orders while in labour, and then again two weeks after my c-section. Work slipped, stopped being a priority. Mistakes were made. You probably noticed that Little Goldie stagnated for around 18 months.
Now, I want less stress.
I am pretty happy to be saying goodbye to something that started out as freeing and ended up as binding, although I hope I haven’t gone too far down the negative path in this post. Those are the only negatives.
Here are the positives: I feel lucky to have been part of this industry. It’s warm and friendly and fun; full of designers with an immense collective creative power who are just as wonderful as their wares make them seem. And I have loved choosing the products – if such a job existed where I could do just that, I’d submit my pushy application at the soonest.
Little Goldie’s blog and Instagram will continue; I hope you’ll stick around but understand if you’re off now.
The blog will focus on the best eco-friendly, handmade, fairly-traded toys for children I can find (the things I started Little Goldie to sell). My Instagram will be a bit of that too, but mostly just me and my family.
The blog will be a hobby, just for fun, but also because I love the world of children’s design and the name Little Goldie too much to say goodbye to it for good.
Work-wise, I’m excited to be off following another little string left by another dream.
All that’s left to say now is… thank you for having me. Running this sweet store has been more fun than I’ve made it sound. And it was so lovely to meet you 🙂